Media · 2022
Digital Media Platform
The problem
The existing platform took eleven seconds to load an article on a mobile connection. Editors were publishing five to eight pieces a day through an interface that fought them at every step.
What we built
We rebuilt the front end as server-rendered pages with responsive images and a critical CSS path, and rewrote the editorial interface around the actual publishing sequence rather than a generic form.
What changed
- Article load time reduced from eleven seconds to under two
- Core Web Vitals moved into the green across mobile
- Time to publish an article cut by roughly half
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