Professional services · 2023
Accountancy Firm Website
The problem
The practice offered nine distinct services on a single page, ranked for none of them, and onboarded every new client through a forty-minute phone call collecting the same details each time.
What we built
We split the services into individually optimized pages with pricing bands and FAQ schema, and built a structured onboarding form that collects entity type, filing history and documents before the first call.
What changed
- Nine service pages now individually indexed and ranking
- Onboarding calls shortened by collecting details in advance
- Pricing transparency reduced unqualified enquiries
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